Privacy-Preserving Data Fusion

This paper proposes a generative methodology enabling companies to combine data sets with strong privacy guarantees and near-optimal performance in customer analytics.

• 저널Marketing Science
• 토픽Privacy-Preserving Technologies in Data · Artificial Intelligence
• DOI10.1287/mksc.2023.0068
• 저자Longxiu Tian, Dana Turjeman, Samuel J. Levy