Restricting Speculative Reselling: When “How Much” Is the Question

This paper explains why and how an intermediate level of restrictions on speculative reselling may be optimal for the firm.

• 저널Marketing Science · 42(2) · 377–400
• 토픽Merger and Competition Analysis · Economics and Econometrics
• DOI10.1287/mksc.2022.1383
• 저자Dmitri Kuksov, Chenxi Liao