New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market

An empirical study of a firm’s intertemporal product versioning and upgrade pricing decisions in the software industry.

• 저널Marketing Science · 42(1) · 61–86
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2022.1389
• 저자Kristina Brecko