Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping

We present an empirical framework for creating dynamic coupon targeting strategies using deep reinforcement learning.

• 저널Marketing Science · 42(4) · 637–658
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.1403
• 저자Xiao Liu