Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Partisan buycotts and boycotts signal a tear in the American social fabric. History: Olivier Toubia served as the senior editor for this article. Conflict of Interest Statement: The author certifies that he has no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in thismanuscript. The author has no funding to report.

• 저널Marketing Science · 42(1) · 26–27
• 토픽Social Media and Politics · Communication
• DOI10.1287/mksc.2022.1414
• 저자Yphtach Lelkes