Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

In this rejoinder, we expand on the generalizability of our findings, identification challenges, and consumers’ motivation to engage in political consumerism.

• 저널Marketing Science · 42(1) · 32–36
• 토픽Social Media and Politics · Communication
• DOI10.1287/mksc.2022.1411
• 저자Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu