What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences

Choosing when to claim Social Security Administration (SSA) benefits is an important decision for older Americans’ financial health. While previous work has examined heterogeneity in claiming decisions, relatively little research has systematically tested the psychological factors that predict early or delayed SSA claiming or the effectiveness of theory-driven interventions meant to help with the claiming decision. A preregistered experiment and three replications examined the extent to which intended claiming age is a function of theory-driven interventions, individual difference measures, and relevant interactions between interventions and individual differences. The interventions that increased intended claiming age were those that suggest that delayed claiming may be the right choice (i.e., injunctive norm, information about the commonality of regret), those that highlight the financial benefits from delayed claiming (i.e., gains framing, focus on benefits to the future self), and those that guide preference construction through self-reflection (i.e., focus on right-tail longevity, reason generation). In addition, intertemporal discounting, subjective life expectancy, and perceived ownership of SSA benefits predicted intended claiming age. This research advances our understanding of which retirees will decide to claim earlier or later and offers practical insights for policy makers, financial planners, and consumer finance organizations.

• 저널Journal of Marketing Research · 60(6) · 1052–1070
• 토픽Financial Literacy, Pension, Retirement Analysis · Accounting
• DOI10.1177/00222437221147221
• 저자Adam Eric Greenberg, Hal E. Hershfield, Suzanne B. Shu, Stephen A. Spiller