Frontiers: Polarized America: From Political Polarization to Preference Polarization

This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.

• 저널Marketing Science · 42(1) · 48–60
• 토픽Social and Cultural Dynamics · Sociology and Political Science
• DOI10.1287/mksc.2022.1408
• 저자Verena Schoenmueller, Oded Netzer, Florian Stahl