23
논문
2,942
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
Columbia University2010–2023 · 14편
불러오는 중…
03논문
23편
- EXPRESS: A Recipe for Creativity: An Ingredient Embedding Approach
- New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
- Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
- Detecting Routines: Applications to Ridesharing Customer Relationship Management
- Frontiers: Polarized America: From Political Polarization to Preference Polarization
- The Power of Brand Selfies
- Using Social Network Activity Data to Identify and Target Job Seekers
- The Polarity of Online Reviews: Prevalence, Drivers and Implications
- Capturing Marketing Information to Fuel Growth
- Uniting the Tribes: Using Text for Marketing Insight
- When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
- Some Customers Would Rather Leave Without Saying Goodbye
- An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
- Idea Generation, Creativity, and Prototypicality
- Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
- Dynamic Targeted Pricing in B2B Relationships
- <b>Editorial</b>—Report of the Marketing Science Editorial Review Committee
- <b>Call for Papers</b>—<i>Marketing Science</i> Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
- Mine Your Own Business: Market-Structure Surveillance Through Text Mining
- State-Dependence Effects in Surveys
- Adaptive Self-Explication of Multiattribute Preferences
- Complicating Choice
- Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability