History and Country-of-Origin Effects

We study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.

• 저널Marketing Science · 43(1) · 192–212
• 토픽Global trade and economics · General Economics, Econometrics and Finance
• DOI10.1287/mksc.2023.1440
• 저자Nan Chen, Zemin Zhong