Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.

• 저널Marketing Science · 42(5) · 839–852
• 토픽COVID-19 Pandemic Impacts · Economics and Econometrics
• DOI10.1287/mksc.2023.1443
• 저자Shin Oblander, Daniel McCarthy