Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

Examines the removal of gamification from a financial services app and its impact on incentivized behaviors like bill payments.

• 저널Marketing Science · 44(3) · 546–565
• 토픽Educational Games and Gamification · Developmental and Educational Psychology
• DOI10.1287/mksc.2023.0345
• 저자Simon J. Blanchard, Mike Palazzolo