Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.

• 저널Marketing Science · 45(1) · 1–14
• 토픽Merger and Competition Analysis · Economics and Econometrics
• DOI10.1287/mksc.2023.1452
• 저자Sarah Moshary, Anna Tuchman, Natasha Vajravelu