Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity

Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.

• 저널Marketing Science · 43(2) · 392–406
• 토픽Experimental Behavioral Economics Studies · Safety Research
• DOI10.1287/mksc.2023.1450
• 저자Ike Silver, Deborah A. Small