Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?

Merchants need not fear platform entry because that can raise merchants’ profits by resolving quality uncertainty for consumers.

• 저널Marketing Science · 43(4) · 778–796
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.0227
• 저자Ye Qiu, Ram C. Rao