13
논문
421
피인용 합
1977
첫 논문
2023
최근 논문
01저널·주제·방법
저널
MKSCI8MS4JMR1
02소속·공저
19801990200020102020
소속
Queen's University1977 · 1편
The University of Texas at Dallas1985–2023 · 11편
불러오는 중…
03논문
13편
- Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
- Pricing Under Dynamic Competition When Loyal Consumers Stockpile
- Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
- New Product Preannouncement: Phantom Products and the Osborne Effect
- Search Advertising: Budget Allocation Across Search Engines
- A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
- Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
- Invited Editorial—A Descriptive Analysis of Publications in <i>Marketing Science</i> Over Its History
- Consumer Stockpiling and Competitive Promotional Strategies
- Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain
- Package size and competition
- Note—A Note on Optimal and Near Optimal Price and Advertising Strategies
- Multilocation Plant Sizing and Timing