Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases

This research shows that consumers judge product downsizing to be more unfair than equivalent price increases.

• 저널Marketing Science · 43(2) · 280–288
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2023.0269
• 저자Ioannis Evangelidis