Frontiers: Can Large Language Models Capture Human Preferences?

This paper examines the potential of large language models to mimic human survey respondents and to derive their preferences.

• 저널Marketing Science · 43(4) · 709–722
• 토픽Human Mobility and Location-Based Analysis · Transportation
• DOI10.1287/mksc.2023.0306
• 저자Ali Goli, Amandeep Singh