Multiattribute Search: Empirical Evidence and Information Design

We propose a new model of gradual consumer search based on simulated beliefs in which consumers are selective about the product attributes they inspect.

• 저널Marketing Science · 43(5) · 1052–1080
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.0177
• 저자Pedro M. Gardete, Megan Hunter