Search Duration

This paper develops and estimates a model of sequential search that accounts for the full set of decisions consumers make while searching (which products to search, search longevity, sequence of purchases, and whether to purchase).

• 저널Marketing Science · 39(5) · 849–871
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2020.1225
• 저자Raluca Ursu, Qingliang Wang, Pradeep K. Chintagunta