Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax

This paper provides evidence that consumers who disagree with a soda tax decrease their consumption more strongly to avoid the tax burden.

• 저널Marketing Science · 43(6) · 1204–1225
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2022.0230
• 저자Andrew T. Ching, Daniel Goetz