The Impact of Voluntary Labeling

What kinds of products use voluntary labels, and do voluntary labels help consumers make informed choices, or lead them to ignore relevant product characteristics?

• 저널Marketing Science · 44(4) · 874–893
• 토픽Consumer Attitudes and Food Labeling · Public Health, Environmental and Occupational Health
• DOI10.1287/mksc.2023.0273
• 저자Anita Rao, Raluca Ursu