Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations

We document supply responses to nutrition warning labels introduced in Chile, and we show that these responses reduced the calorie content of breakfast cereal purchases.

• 저널Marketing Science · 41(2) · 243–270
• 토픽Consumer Attitudes and Food Labeling · Public Health, Environmental and Occupational Health
• DOI10.1287/mksc.2021.1315
• 저자Jorge Alé‐Chilet, Sarah Moshary