Bricks Processing Returns for Clicks: Can Foes Become Friends?

This paper analyzes buy online, return in store agreements between competing online and offline retailers, revealing how such agreements can strategically soften price competition, reduce showrooming, and potentially benefit both firms and consumers.

• 저널Marketing Science · 44(6) · 1428–1445
• 토픽Business Strategy and Innovation · Strategy and Management
• DOI10.1287/mksc.2023.0077
• 저자Ahmed Timoumi, Abhinav Uppal