When Less Is More: Content Strategies for Subscription Video on Demand

A field experiment shows that gradual content release boosts engagement and retention more than binge release on a streaming platform.

• 저널Marketing Science · 45(1) · 189–202
• 토픽Copyright and Intellectual Property · Marketing
• DOI10.1287/mksc.2023.0106
• 저자Miguel Godinho de Matos, Samir Mamadehussene, Pedro Ferreira