Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network

Using a field experiment on a social network and machine learning methods, we investigate whether artists create more novel content after getting attention and recognition.

• 저널Marketing Science · 45(2) · 335–358
• 토픽Aesthetic Perception and Analysis · Cognitive Neuroscience
• DOI10.1287/mksc.2023.0547
• 저자Justin Huang, Rupali Kaul, Sridhar Narayanan