Brand new thinking #101

Are you delivering on your brand promise in 160 characters or less? If not, learn to tweet, you twit. Does your current strategy resonate with your base consumer? If not, it's time to re-visit your thinking.

• 저널Journal of Marketing · 2011(—) · 8–
• 토픽Persona Design and Applications · Human-Computer Interaction
• 저자Musa Kalenga