Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management

This paper presents a novel integrative approach that combines artificial intelligence-driven forecasting with behavioral interventions to help businesses optimize energy consumption under critical peak pricing schemes.

• 저널Marketing Science
• 토픽Forecasting Techniques and Applications · Management Science and Operations Research
• DOI10.1287/mksc.2024.1154
• 저자Christopher Amaral, Ceren Kolsarici, Iina Ikonen, Nicole Robitaille