Frontiers: The Demand for Counterfeits: A Descriptive Analysis

This paper documents descriptively new evidence about counterfeit demand using large-scale field data.

• 저널Marketing Science · 45(4) · 716–727
• 토픽Digital Platforms and Economics · Strategy and Management
• DOI10.1287/mksc.2025.0565
• 저자Nan Chen, Mengqi Xiang