When Food Gets Political: How Does News Drive Green Food Offerings?

This paper provides causal evidence that local social media news significantly promotes small businesses’ adoption of sustainable food innovations, with stronger effects in liberal-leaning regions.

• 저널Marketing Science
• 토픽Media Influence and Politics · Sociology and Political Science
• DOI10.1287/mksc.2025.0134
• 저자Boya Xu, Tong Guo, Daniel Yi Xu