현장 실험
546편 · 2022 57편, 2023 66편, 2024 57편, 2025 81편, 2026 42편
최근 60편
- Human-Algorithm Collaboration in Gig Work: The Role of Experience, Skill Level, and Task Complexity
ISR · 2026 · 인용 1 · Benjamin Knight, Dmitry Mitrofanov, Serguei Netessine
- The Effects of Generative AI on High-Skilled Work: Evidence from Three Field Experiments with Software Developers
MS · 2026 · 인용 1 · Kevin Zheyuan Cui, Mert Demirer, Sonia Jaffe 외
- An Analysis of Heritability in Preferences Using Behavioral Models of Decision Making
MS · 2026 · 인용 1 · Nathan Kettlewell, Agnieszka Tymula, Hong Il Yoo
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
JM · 2026 · 인용 1 · Marc Bravin, Melanie Clegg, Reto Hofstetter 외
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
JM · 2026 · 인용 0 · Lu Wang, Xueni Li, Qiyuan Wang 외
- EXPRESS: Consumers Prefer that Corporations Donate Periodically
JMR · 2026 · 인용 0 · Alexander Park, Yanyi Leng, Fausto J. Gonzalez 외
- Eliciting Supplier Cooperation for Value Chain Decarbonization: A Field Experiment with Smallholder Farmers in India
MS · 2026 · 인용 0
- Effects of Peer Voting and Followers on User Contribution to Online Knowledge Sharing Platforms: Evidence From a Field Experiment
POM · 2026 · 인용 0 · Mengxia Zhang, Lan Luo
- How Forced Intervention Facilitates AI Adoption
MSOM · 2026 · 인용 0 · Xinyu Cao, Chenshan Hu, J Sun 외
- Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-Scale Field Experiment
MS · 2026 · 인용 0 · Andy Tao Li, Rodrigo Belo, Ting Li
- EXPRESS: How Effective Is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform
JMR · 2026 · 인용 0 · Jessica Fong, Puneet Manchanda, Yu Song
- EXPRESS: Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions
JMR · 2026 · 인용 0 · Jake An, André Bonfrer, Christine Eckert
- The Role of the User Information Environment in mHealth Effectiveness
ISR · 2026 · 인용 0 · Wei Wang, Yanfang Su, Guodong Gao 외
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
JMR · 2026 · 인용 0 · Lexie Lan Huang, Xueni Li, Kimmy Wa Chan
- The Trade-Offs of Letting Local Managers Make Hiring Decisions
MS · 2026 · 인용 0 · Hugh Xiaolong Wu, Shannon X. Liu
- Less Is Not Always More: The Impact of Social Media Block Intensity and Immediacy on Work Time
ISR · 2026 · 인용 0 · Zenan Chen, Jason Chan
- EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers
JM · 2026 · 인용 0 · Yeseul Kim, Dipayan Biswas, Courtney Szocs 외
- EXPRESS: Improving Participation in Digital Feedback Applications: Social Norms Appeals in Technology Management
POM · 2026 · 인용 0 · Xue Guo, Guohou Shan, Michael Rivera 외
- EXPRESS: Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
JM · 2026 · 인용 0 · Xiaoyan (Jenny) Liu, Chi Hoang, Sharon Ng
- Action Trigger Specificity and Its Impact on Information Retrieval by Social Media Bots
MISQ · 2026 · 인용 0 · Carolina Salge, Weifeng Li, Aaron Schecter 외
- Artificial Intelligence, Emotional Labor, and Service Operations
MSOM · 2026 · 인용 0 · Zheng Fang, Yuqian Chang, Xueming Luo 외
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
JM · 2026 · 인용 0 · Hoorsana Damavandi, Kersi D. Antia, Praveen K. Kopalle
- EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability
JMR · 2026 · 인용 0 · Gilian R. Ponte, Tom Boot, Thomas Reutterer 외
- Bid Shading in First-Price Auction: Nonstationary Bayesian Multiarmed Bandit Methods for Real-Time Bidding
ISR · 2026 · 인용 0 · Mengzhuo Guo, Wuqi Zhang, Yiwen Shen 외
- EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase Likelihood
JMR · 2026 · 인용 0 · Taku Togawa, Naoto Onzo
- Driving Merchant Adoption of Digital Payment Solutions Through Customer Success Management
MS · 2026 · 인용 0 · Shreya Kankanhalli, Stephen J. Anderson, Leonardo Iacovone 외
- Gender Gating? Addressing the Impact of Congestion on the User Experience for Women in Online Matrimonial Matching Platforms
ISR · 2026 · 인용 0 · Sabari Rajan Karmegam, Anandasivam Gopal, Jui Ramaprasad
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-Mouth
JM · 2026 · 인용 0 · Hee Mok Park, Minki Kim, Nicholas H. Lurie
- The Uneven Impact of Generative Artificial Intelligence on Entrepreneurial Performance: Evidence from a Field Experiment in Kenya
MS · 2026 · 인용 0 · Nicholas G. Otis, Rowan Philip Clarke, Solène Delecourt 외
- Bounded Rationality in the Digital Age: How Salient Negative Secondhand Information on Knowledge-Sharing Platforms Triggers Investor Mis-Reactions
ISR · 2026 · 인용 0 · Zhitao Yin, Ning Jia, Sean Xin Xu 외
- Scalable Bundle Recommendations: A Large-Scale Field Experiment
MS · 2026 · 인용 0 · Madhav Kumar, Dean Eckles, Sinan Aral
- Seeing Less, Engaging More: Rethinking Early User Experience on GenAI Co-Creation Platforms–Findings from a Field Experiment
ISR · 2026 · 인용 0 · Shenyang Jiang, Akshat Lakhiwal, Che‐Wei Liu 외
- The Impact of Relative Performance Information on Employees’ Persistence in Voluntary Training
MS · 2026 · 인용 0 · Philip Autenrieth, Christoph Feichter, Mischa Seiter 외
- Public Enforcement and Initial Public Offering Reporting Quality in Weak Institutional Environments: Evidence from a Random Experiment in China
MS · 2026 · 인용 0 · Manyi Fan, Kai Guo, Bin Ke
- Do Job Applicants Consider Founder Race and Gender? Evidence from a Field Experiment
MS · 2026 · 인용 0 · Kaisa Snellman, Peter Younkin
- EXPRESS: When and Why Consumers Avoid Purchase on Smartphones
JM · 2026 · 인용 0 · Vincentia W. Yuen, Claudia Townsend, Michael Tsiros
- EXPRESS: Amplifying Insights: Harnessing Voice Technology to Decode Customer Uncertainty in Marketing
JM · 2026 · 인용 0 · Tongyao Shen, Hye-jin Kim, Jehoshua Eliashberg 외
- EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product Performance
JMR · 2026 · 인용 0 · Amin Shiri, Felipe M. Affonso, Keith Wilcox
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
JM · 2026 · 인용 0 · Hui Li, Yunlu Yin, Qian Xu
- Generative Search: Evidence from a Large-Scale Field Experiment
MS · 2026 · 인용 0 · Shuang Zheng, Yuting Zhu, Xin Ye 외
- Thank You, Now What? How Donors Respond to Calls to Action
MKSCI · 2026 · 인용 0 · K. Sudhir, Hortense Fong, Yonat Zwebner 외
- Attention Trap? How Visual Motion Shapes Children's Screen Time and Engagement on Video Platforms
ISR · 2026 · 인용 0 · Sumeet Kumar, Madhu Viswanathan, Ravi Bapna
- Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
ISR · 2025 · 인용 22 · Lingli Wang, Ni Huang, Yumei He 외
- Human-Centered Artificial Intelligence: A Field Experiment
MS · 2025 · 인용 13 · Sebastian Krakowski, Darek Haftor, Johannes Luger 외
- My Advisor, Her AI, and Me: Evidence from a Field Experiment on Human–AI Collaboration and Investment Decisions
MS · 2025 · 인용 8 · Liu Yang, Kevin Bauer, Xitong Li 외
- The Double-Edged Roles of Generative AI in the Creative Process: Experiments on Design Work
ISR · 2025 · 인용 8 · Jinghui Hou, Lei Wang, Gang Wang 외
- Algorithmic Writing Assistance on Jobseekers’ Resumes Increases Hires
MS · 2025 · 인용 7 · Emma Wiles, Zanele Munyikwa, John J. Horton
- Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Laypeople's Acceptance of AI for Preventive Care Operations
POM · 2025 · 인용 6 · Nakyung Kyung, Hyeokkoo Eric Kwon
- From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations
MSOM · 2025 · 인용 6 · Xueming Luo, Le Wang, Qingsheng Wu 외
- The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
JMR · 2025 · 인용 5 · Yunlu Yin, Ruoou Li, Su Yi
- Shaping Police Officer Mindsets and Behaviors: Experimental Evidence of Procedural Justice Training
MS · 2025 · 인용 4 · Rodrigo Canales, Juan Santini, Marina González Magaña 외
- Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
JMR · 2025 · 인용 4 · Sarah C. Whitley, Julio Sevilla, Mathew S. Isaac
- Using AI and Behavioral Finance to Cope with Limited Attention and Reduce Overdraft Fees
MS · 2025 · 인용 4 · Daniel Ben-David, Ido Mintz, Orly Sade
- Data Donations for Digital Contact Tracing: Short- and Long-Term Effects of Monetary Incentives
ISR · 2025 · 인용 4 · Victoria Fast, Daniel Schnurr
- Choice Overload and the Long Tail: Consideration Sets and Purchases in Online Platforms
MSOM · 2025 · 인용 3 · Diego Aparicio, Dražen Prelec, Weiming Zhu
- Predicting Instructor Performance in Online Education: An Interpretable Hierarchical Transformer with Contextual Attention
ISR · 2025 · 인용 3 · Wen Wang, Mi Zhou, Beibei Li 외
- Ephemeral State-Dependent Recommendation for Digital Content
ISR · 2025 · 인용 3 · Lanfei Shi, Liu Jin, Yongjun Li 외
- Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform
MS · 2025 · 인용 3 · Sarah Moshary
- Popularity Feedback and Adaptation Strategies in Online Dating: A Social Comparison Perspective
MISQ · 2025 · 인용 3 · Lanfei Shi, Peng Huang, Jui Ramaprasad
- Disclosing Low Product Availability: An Online Platform’s Strategy for Mitigating Stockout Risk
MS · 2025 · 인용 3 · Benjamin Knight, Dmitry Mitrofanov