실험실·온라인 실험
1,295편 · 2022 142편, 2023 134편, 2024 162편, 2025 161편, 2026 120편
최근 60편
- The Signals We Give: Performance Feedback, Gender, and Competition
MS · 2026 · 인용 4 · Alexander Coutts, Boon Han Koh, Zahra Murad
- Credit Ratings and Investments
MS · 2026 · 인용 2 · Anna Bayona, Oana Peia, Razvan Vlahu
- Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior
MS · 2026 · 인용 2 · Jessica Fong, Olivia Natan, Ranmit Pantle
- Do Financial Advisors Charge Sustainable Investors a Premium?
MS · 2026 · 인용 1 · Marten Laudi, Paul Smeets, Utz Weitzel
- The Task Space: An Integrative Framework for Team Research
MS · 2026 · 인용 1
- Is It Always “the Faster, the Better?” The Role of a Nudging-Based Function in the Relationship Between Product Delivery and Online Sales
MS · 2026 · 인용 1 · Hongpeng Wang, Qianzhou Du, Liangfei Qiu 외
- Artificial intelligence and its impact on creativity and diversity: An empirical study of large language model-generated product ideas
POM · 2026 · 인용 1 · Christian Terwiesch, Lennart Meincke, Karan Girotra 외
- Goals, Expectations, and Performance
MS · 2026 · 인용 0 · Avner Strulov-Shlain, Alexandra Wellsjo
- Centralization vs. Decentralization: First Evidence from the Laboratory
MS · 2026 · 인용 0
- EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
JM · 2026 · 인용 0 · Lu Wang, Xueni Li, Qiyuan Wang 외
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
JMR · 2026 · 인용 0 · Yina Li, Brady Hodges, Liu Fu 외
- Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
JM · 2026 · 인용 0 · Katherine C. Lafreniere, Mohamad Soltani
- Spatial Information Sharing on On-Demand Service Platforms
MS · 2026 · 인용 0 · Soham Kulkarni, Basak Kalkanci
- How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
POM · 2026 · 인용 0 · Dhruv Grewal, Stephan Ludwig, Dennis Herhausen 외
- First In, First Out? How Debt Age Affects Debt Prepayment Decisions
JMR · 2026 · 인용 0 · Alicia M. Johnson, Daniel Villanova, Julio Sevilla 외
- EXPRESS: The Impact of Inter-Departmental Distance on Joint Sales in Retail Stores
JM · 2026 · 인용 0 · Laxminarayana Yashaswy Akella, Praveen K. Kopalle, Stephanie Noble 외
- EXPRESS: Economic Inequality Hinders Consumers’ Access to Peer-To-Peer Services
JM · 2026 · 인용 0 · Jinyan Xiang, Mario Pandelaere, Daniel Todorovic
- EXPRESS: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses
JM · 2026 · 인용 0 · Zhe Zhang, Xiaoyan Deng, M. Thomson 외
- EXPRESS: The Liveness Lift: Viewing Live Streams Creates Connection and Enhances Engagement in Amateur Music Performances
JM · 2026 · 인용 0 · Nofar Duani, Alixandra Barasch, Adrian F. Ward
- EXPRESS: Endorsement Rate in Influencer Marketing
JM · 2026 · 인용 0 · Yijing Li, Angela Yi Gao, Flora F. Gu 외
- EXPRESS: Consumers Prefer that Corporations Donate Periodically
JMR · 2026 · 인용 0 · Alexander Park, Yanyi Leng, Fausto J. Gonzalez 외
- Reactions by Actual Data Breach Victims over Time: Evidence from Facebook’s Cambridge Analytica Breach
ISR · 2026 · 인용 0 · Frederic Schlackl, Florian Pethig, Hartmut Hoehle 외
- Optimal Contests with Negative Prizes: Theory and Experiment
MS · 2026 · 인용 0 · Lingbo Huang, Jingjing Zhang, Jun Zhang
- Forced Ranking Systems and Gender Gaps in Job Tenure
MS · 2026 · 인용 0 · Shuo Yan, Shaobo Li, Daniel Houser 외
- Nudging Green-but-Slow Shipping Choices in Online Retail
MS · 2026 · 인용 0 · Yeonjoo Lee, Karen Donohue
- A Behavioral Study of Assortment Planning
MSOM · 2026 · 인용 0 · Yulia Vorotyntseva, Dorothée Honhon
- Raise the Expectation Bar and Lower the Tolerance? Effects of Being Listed in a Restaurant Guide on Customers’ Online Rating Behavior
POM · 2026 · 인용 0 · Hui Yang, Xianghua Lu, Liangfei Qiu 외
- Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-Scale Field Experiment
MS · 2026 · 인용 0 · Andy Tao Li, Rodrigo Belo, Ting Li
- Beyond Value: On the Role of Symmetry in Demand for Information
MS · 2026 · 인용 0 · Aniol Llorente-Saguer, Santiago Oliveros, Ro’i Zultan
- EXPRESS: Do Business Professionals Exhibit Racial Bias in Strategic Marketing Decisions?
JM · 2026 · 인용 0 · Jorge Jacob, Yan Vieites
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
JMR · 2026 · 인용 0 · Michelle Yoosun Kim, Rachel Gershon, SYDNEY E. SCOTT 외
- The Role of Opinion Leaders in Crowd Wisdom: An Information Cascade Perspective
POM · 2026 · 인용 0 · Shuo Yan, Kun Chen, Shaobo Li 외
- EXPRESS: The Making-Up-For-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
JM · 2026 · 인용 0 · Shannon M. Duncan, Marissa Sharif
- Information Design in Consumer-to-Consumer (C2C) Marketplaces: The Roles of Anonymity and Product Quality Uncertainty
POM · 2026 · 인용 0 · Sameer Borwankar, Rajiv Mukherjee, Karthik Kannan
- EXPRESS: Choosing Larger Portion Sizes for Others
JM · 2026 · 인용 0 · Peggy J. Liu, Theresa A. Kwon, Ignazio Ziano
- Asset Pricing in a World of Imperfect Foresight
MS · 2026 · 인용 0
- EXPRESS: Faith in Disaster Preparedness: Insights on the Influence of Religion on Humanitarian Volunteer Relief Operations
POM · 2026 · 인용 0 · Llord Brooks, Iana Shaheen, David D. Dobrzykowski
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
JMR · 2026 · 인용 0 · Na Kyong Hyun, Michael Lowe, Aradhna Krishna
- EXPRESS: Death or Muerte? Effects of Sales Language Use on the Consumption of Death-Related Products and Services
JMR · 2026 · 인용 0 · Lexie Lan Huang, Xueni Li, Kimmy Wa Chan
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
JM · 2026 · 인용 0 · Jasmina Ilicic, Stacey Brennan
- Waiting for the Right Offer: Laboratory Evidence on How News Affects Bargaining
MS · 2026 · 인용 0 · Tingting Ding, Steven Lehrer
- EXPRESS: Extended Reality in Business-to-Business Sales: Performance Implications, Adoption Drivers, and Contingency Effects
JM · 2026 · 인용 0 · Janina Mettler, Aline Isabelle Lanzrath, Christian Homburg
- Health Shocks and Annuity Choices
MS · 2026 · 인용 0 · Johannes Hagen, Michal Hodor, Abigail Hurwitz
- Where the Ball Starts Rolling? An Empirical Investigation into Initial Opinion Formation on Social Media Platforms
ISR · 2026 · 인용 0 · Venu Bhaskar Puthineedi
- EXPRESS: Human or AI? Identity Salience Enhances Historically Marginalized (But Not Privileged) Consumers’ Choice of Algorithmic Service Providers
JM · 2026 · 인용 0 · Yeseul Kim, Dipayan Biswas, Courtney Szocs 외
- EXPRESS: Improving Participation in Digital Feedback Applications: Social Norms Appeals in Technology Management
POM · 2026 · 인용 0 · Xue Guo, Guohou Shan, Michael Rivera 외
- EXPRESS: Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
JM · 2026 · 인용 0 · Xiaoyan (Jenny) Liu, Chi Hoang, Sharon Ng
- Content is King, Affect is Queen: An Affective Model of Social Media Content Propagation
MISQ · 2026 · 인용 0 · Jeffrey K. Mullins, Syed Shuva, Patrick A. Stewart
- Information Sharing on Social Media: Introducing the Role of Exposure Frequency and Its Emergent Effects
MISQ · 2026 · 인용 0 · Alice Jayoung Jang, Viswanath Venkatesh
- EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional Attachment
JMR · 2026 · 인용 0 · Ludovica Cesareo, Cesare Amatulli, Alessandro M. Peluso 외
- Willful Ignorance and Moral Behavior
MS · 2026 · 인용 0 · Raphael Epperson, Andreas Gerster
- EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
JM · 2026 · 인용 0 · Martina Cossu, Zachary Estes, Joachim Vosgerau
- EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams
JM · 2026 · 인용 0 · Daniel E. Chavez, Molly R. Burchett, Brian R. Murtha
- Does AI Cheapen Talk? Theory and Evidence from Global Entrepreneurship and Hiring
MS · 2026 · 인용 0 · Bo Cowgill, Pablo Hernández-Lagos, Nataliya Langburd Wright
- EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated Photos
JMR · 2026 · 인용 0 · Jiani Xue, Shiri Melumad
- Why Are Customers Averse to Service Chatbots?
MSOM · 2026 · 인용 0 · Evgeny Kagan, Maqbool Dada, Brett Hathaway
- Too Good to Be True – Individual and Collective Decision-Making with Misleading Signals
MS · 2026 · 인용 0 · Sebastian Fehrler, Anna Hochleitner, Moritz Janas
- Peer Evaluation and Team Performance: An Experiment on Complex Problem Solving
MS · 2026 · 인용 0 · John Morgan, Henrik Orzen, Dana Sisak
- Unraveling Generative AI from a Human Intelligence Perspective: A Battery of Experiments
ISR · 2026 · 인용 0 · Wen Wang, Siqi Pei, Tianshu Sun
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
JM · 2026 · 인용 0 · Hoorsana Damavandi, Kersi D. Antia, Praveen K. Kopalle