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가격 판촉
6편 · 2018 1편, 2019 1편, 2020 1편, 2023 1편, 2025 2편
- The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
- When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
- The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products
- Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling
- Price Promotions Cause Impatience
- Price Promotions and Popular Events