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3편 · 2021 2편, 2022 1편

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
JM · 2022 · 인용 26 · Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
JM · 2021 · 인용 31 · Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiß 외
Drinking Through Good Times and Bad: The Role of Consumer Differences
JMR · 2021 · 인용 6 · Hailey Hayeon Joo, Minki Kim, Jungmin Lee 외