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경쟁사 파급효과

2편 · 2020 1편, 2021 1편

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales
MKSCI · 2021 · 인용 8 · Ali Goli, Pradeep K. Chintagunta
The Effects of Search Advertising on Competitors: An Experiment Before a Merger
MS · 2020 · 인용 20 · Joseph M. Golden, John J. Horton