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고객생애가치

2편 · 2017 1편, 2026 1편

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry
POM · 2026 · 인용 0 · Agata Leszkiewicz, Sarang Sunder, V. Kumar 외
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
JM · 2017 · 인용 144 · V. Kumar