현상
고객참여
10편 · 2019 3편, 2022 1편, 2023 1편, 2024 1편, 2025 1편
- Designing Information to Engage Customers
- Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
- Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
- Understanding Customer Participation Dynamics: The Case of the Subscription Box
- The Role of Marketer-Generated Content in Customer Engagement Marketing
- Understanding User-Generated Content and Customer Engagement on Facebook Business Pages
- When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link
- Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
- Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
- Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities