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고객 유지
5편 · 2017 1편, 2020 1편, 2024 2편, 2025 1편
- The Interplay Between Product Variety and Customer Retention: Theory and Evidence
- Improving Customer Compatibility with Tradeoff Transparency
- Fair Incentives for Repeated Engagement
- Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation
- Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention