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고객 획득

3편 · 2017 2편, 2024 1편

Customer Acquisition via Explainable Deep Reinforcement Learning
ISR · 2024 · 인용 6 · Yicheng Song, Wenbo Wang, Song Yao
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
MKSCI · 2017 · 인용 262 · Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
JM · 2017 · 인용 250 · Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang