현상

광고 주목도

2편 · 2023 1편, 2025 1편

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
JM · 2025 · 인용 0 · Michel Wedel, Rik Pieters
The Consumption of Advertising in the Digital Age: Attention and Ad Content
MS · 2023 · 인용 15 · Anthony Dukes, Qihong Liu