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2편 · 2020 1편, 2023 1편

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
JMR · 2023 · 인용 21 · Hui Jiang, Paul R. Messinger, Yifei Liu 외
A Meta-Analysis of When and How Advertising Creativity Works
JM · 2020 · 인용 172 · Sara Rosengren, Martin Eisend, Scott Koslow 외