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광고 콘텐츠

3편 · 2022 1편, 2023 1편, 2025 1편

Picture Perfect: Engaging Customers with Visual Generative AI
JM · 2025 · 인용 10 · Mark Heitmann, Martin Reisenbichler, David A. Schweidel
The Consumption of Advertising in the Digital Age: Attention and Ad Content
MS · 2023 · 인용 15 · Anthony Dukes, Qihong Liu
The Effect of Content on Zapping in TV Advertising
JM · 2022 · 인용 25 · Maren Becker, Thomas P. Scholdra, Manuel Berkmann 외