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2편 · 2024 2편

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
JM · 2024 · 인용 5 · Shan Huang, Song Lin
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
JM · 2024 · 인용 3 · Shijie Lu, Sha Yang, Yao Yao