현상
광고 투자
5편 · 2017 1편, 2018 1편, 2019 3편
- Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
- Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
- Relationships Between Information Technology and Other Investments: A Contingent Interaction Model
- Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
- Measuring and Understanding Brand Value in a Dynamic Model of Brand Management