현상
광고 효과
10편 · 2017 3편, 2019 1편, 2020 3편, 2025 3편
- Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
- A Method for Asynchronous Time Series Analysis with Marketing Applications
- The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
- A Meta-Analysis of When and How Advertising Creativity Works
- Communicating Brands in Television Advertising
- The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
- Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models
- Super Bowl Ads
- A Meta-Analysis of Marketing Communication Carryover Effects
- Robust Dynamic Estimation