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구매 불확실성

2편 · 2021 1편, 2024 1편

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
MKSCI · 2024 · 인용 0 · Jeffrey D. Shulman, Marcus Cunha, Julian K. Saint Clair
Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application
ISR · 2021 · 인용 39 · Pei-yu Chen, Lorin M. Hitt, Yili Hong 외