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3편 · 2019 1편, 2020 1편, 2021 1편

How Marketing Perks Influence Word of Mouth
JM · 2021 · 인용 43 · Monika Lisjak, Andrea Bonezzi, Derek D. Rucker
The Strength of Weak-Tie Consensus Language
JMR · 2020 · 인용 44 · Jeffrey K. Lee, Ann Kronrod
Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings
JMR · 2019 · 인용 61 · Samuel Bond, Stephen X. He, Wen Wen