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구전 마케팅

3편 · 2018 1편, 2020 2편

Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments
ISR · 2020 · 인용 69 · Jaehwuen Jung, Ravi Bapna, Joseph M. Golden 외
Contracting with Word-of-Mouth Management
MS · 2020 · 인용 33 · Yuichiro Kamada, Aniko Öry
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
JM · 2018 · 인용 92 · Florian Dost, Ulrike Phieler, Michael Haenlein 외