현상

기업 생성 콘텐츠

3편 · 2021 2편, 2025 1편

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
JM · 2025 · 인용 0 · Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle 외
Creative Appeals in Firm-Generated Content and Product Performance
ISR · 2021 · 인용 21 · Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah 외
Measuring the Real-Time Stock Market Impact of Firm-Generated Content
JM · 2021 · 인용 20 · Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle 외