현상

기업 성장

4편 · 2018 1편, 2020 1편, 2021 1편, 2023 1편

How APIs Create Growth by Inverting the Firm
MS · 2023 · 인용 39 · Seth Benzell, Jonathan Hersh, Marshall Van Alstyne
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
JM · 2021 · 인용 36 · Stephen J. Anderson, Pradeep K. Chintagunta, Frank Germann 외
Capturing Marketing Information to Fuel Growth
JM · 2020 · 인용 108 · Rex Yuxing Du, Oded Netzer, David A. Schweidel 외
When and how Board Members with Marketing Experience Facilitate Firm Growth
JM · 2018 · 인용 93 · Kimberly A. Whitler, Ryan Krause, Donald R. Lehmann